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Creative

Nexus Animates a Quirky Little Film for Furniture Brand Vitra

Nexus, 2 years, 5 months ago

Nextdoor aka Jack Cunningham directs a fun spot for the launch of the Mariposa collection

Nexus Animates a Quirky Little Film for Furniture Brand Vitra

Nexus director Jack Cunningham of directing collective nextdoor has created an impressive animated product film for Vitra, skilfully blending traditional 2D character animation with CG. The 55 second film launches Barber & Osgerby’s new range, the Mariposa collection, manufactured by Vitra and available from September 2015. The film is Nexus’ 3rd collaboration with Vitra and Barber & Osgerby, following on from Johnny Kelly’s Tip Ton chair film and Celyn’s Map Table animation.

The animation opens with the Mariposa sofa centre stage, created using photo-real CGI, with the arms and back animated in a stop motion aesthetic. The CGI background is a subtle grey scale, giving focus to the sofa as a contrasting beacon of colour. As we begin our sofa’s journey we are introduced to our family – beautifully hand rendered and animated line drawings layered over the photo-real Mariposa.


The animation illustrates home-life unfolding around the sofa; from Friday night movie marathons and Saturday morning play sessions, to rainy Sunday reading. The camera moves 360 degrees around the sofa and we watch its role change with each family member’s interaction, using the flexibility of the arms and back to suit their needs.

Jack Cunningham, Director, Nexus, says “I leapt at the opportunity to work with Edward & Jay and try out this exciting new approach to animation. It was a great excuse for me to explore merging a photoreal CGI aesthetic with lo-fi, playful hand drawn animation.”

Vitra is a Swiss company dedicated to improving the quality of homes, offices and public spaces through the power of design. The Mariposa collection is available to purchase online and in-store from September 2015.

Animation

Animation Supervisor: Michal Firkowski

Animator: Emmanuelle Walker, Maki Yoshikura

Creative Agency

Creative Agency: Direct with Barber Osgerby

Music and Sound

Music Production: Antfood (with thanks to Joe Paine)

Post Production / VFX

Compositor: Rob Ward

Production Company

Director: nextdoor (Jack Cunningham)

Executive Producer: Beccy McCray

Producer: Jo Bierton

Production Company: Nexus

Category: Furniture , Home appliances

Genre: Animation