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Hires, Wins & Business

New Vichy Worldwide Campaign On Its Way From URSUS

URSUS, 2 years, 4 months ago

New ads due to debut worldwide this summer

New Vichy Worldwide Campaign On Its Way From URSUS

It wasn't too long ago that URSUS produced a TV campaign though its Paris branch for the luxury cosmetics brand Vichy. After a tight pitch, URSUS Paris topped the bunch with renowned beauty director Jean-Claude Thibault.

The shoot, which took place earlier this year, was shot with Chinese supermodel Ming Xi. Xi, who was named as one of the top 50 supermodels in the world at the age of 24, is also currently one of fashion’s busiest and most in-demand models. Walking for the likes of Chanel, Dior and Balenciaga, she's making waves.

Things didn't stop there between Vichy, TBWA and URSUS as the company has recently won a pitch to produce two new ads for Vichy to go out worldwide this Summer. Keep an eye out for them!

Category: Beauty/health , Cosmetics

Genre: Luxury