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New Schneider Electric Ads Take 'The Butterfly Effect' to a New Level

BETC Paris, 2 years ago

BETC Digital launches fantastically ludicrous new spots directed by Jack Cole

New Schneider Electric Ads Take 'The Butterfly Effect' to a New Level

BETC Digital has developed a new B2B campaign for Schneider Electric, the global specialist in energy management and automation; to support the brand’s signature Life Is On.

Through the two films we get to know a couple of everyday heroes – used to act in the background and solve problems behind the scenes.

The campaign focuses on the people who use Schneider Electric solutions and show the value of their work. Thanks to Schneider Electric business solutions, companies can solve problems or take on big challenges totally seamlessly.

The films are built on the principle of the butterfly effect and demonstrate the possible huge impact a seemingly tiny, every day action can have, and the disasters that can be avoided – provided you have the right equipment.

Creative Agency

Account Director: Danièle Manasseh

Art Director: Alexandre Saad

Business Director : Genevieve Rauner

Copywriter: Guillaume Rebbot

Creative Agency: BETC Digital

Creative Director: Ivan Beczkowski

Planner: Sebastien Houdusse, Kevin Hutchings

President: Olivier Vigneaux

Project Manager: Lucie Gillot

TV Producer: Michel Teicher, Nicolas Marie, Germain Robin

Production Company

Director: Jack Cole

Production Company: RITA

Category: Business and services , Software

Genre: Comedy , Visual VFX