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New Evian Campaign Brings Out the Baby In You

BETC Paris, 2 years, 4 months ago

BETC Paris launches new 'Little Big Babies' print campaign

New Evian Campaign Brings Out the Baby In You

BETC Paris has created a new outdoor campaign for evian, consisting of 4 'twin' visuals.

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in, for example, the metro and on elevators.

The first visual shows a pair of adult legs with a bottle of evian and on the visual next to it, we see a baby's torso and head. A sort of live 'before and after'.

Creative Agency

Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle

Associate Creative Director: Felix Falzon

Copywriter: Valérie Chidlovsky

Creative Agency: BETC

Creative Director: Agnès Cavard

Executive Creative Director: Filip Nilsson

Managing Director: Dominique Vérot, Marielle Durandet, Gaelle Gicqueau, Charlotte Bals

Photographer: Jean-Yves Lemoigne

Producer: Sarah Belhadj


Edit Company: Pierrick Guenneugues (Sparklink)

Production Company

Producer: Isabelle Severi

Production Company: RITA

Category: Soft drinks , Water

Genre: Print