New Evian Campaign Brings Out the Baby In You
BETC Paris has created a new outdoor campaign for evian, consisting of 4 'twin' visuals.
The posters are designed to be displayed side by side, with an extensive media buying on closing doors in, for example, the metro and on elevators.
The first visual shows a pair of adult legs with a bottle of evian and on the visual next to it, we see a baby's torso and head. A sort of live 'before and after'.
Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle
Associate Creative Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Creative Agency: BETC
Creative Director: Agnès Cavard
Executive Creative Director: Filip Nilsson
Managing Director: Dominique Vérot, Marielle Durandet, Gaelle Gicqueau, Charlotte Bals
Photographer: Jean-Yves Lemoigne
Producer: Sarah Belhadj
Edit Company: Pierrick Guenneugues (Sparklink)
Producer: Isabelle Severi
Production Company: RITA
Category: Soft drinks , Water