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Creative

New Angel Soft Tissues Ad Says Happy Father's Day to Single Mums

Deutsch, 2 years, 4 months ago

Deutsch LA launches first work for Angel Soft since becoming the company's AOR

New Angel Soft Tissues Ad Says Happy Father's Day to Single Mums

In advance of Father’s Day this weekend, Deutsch LA has launched a new Angel Soft video that shines a light on single mothers all over the world who play the role of both parents.

In the video titled 'Happy Father’s Day, Mom,' people share their real, personal stories about being raised by a single mom.

This effort marks the first campaign in Angel's new partnership with Deutsch and is part of the brand’s new narrative and tagline 'Be Soft, Be Strong.'


Creative Agency

Account Director: Megan Prince, Lauren Pollare

Account Executive: Melanie Faessler, (Assist) Bianca Brittain

Associate Creative Director: Melissa Langston-Wood, Jorge Ortega

Business Affairs: Abilino Guillermo, Terry Miglin

CEO: Mike Sheldon

Chief Creative Officer: Pete Favat

Chief Strategy Officer: Colin Drummond

Digital Strategy: Janet Shih

Director of Integrated Production: Vic Palumbo

Executive Creative Director: Karen Costello, Juan Oubina

Executive Planning Director: Jeffrey Blish

Group Account Director: Erik Petersen, Montse Barrena

Integrated Producer: (Exec) Rachel Seitel, Win Bates, (Assoc) Justin Polk

Music Supervisor: Dave Rocco

Planner: Eva Cantor

Planning Director: Thas Naseemuddeen

President: Kim Getty

Music and Sound

Creative Director: (ECD) Vincenzo LoRusso, Michael Goldstein

Executive Producer: Vicki Ordeshook

Head of Production: Katie Overcash

Music Production: Elias Arts

Offline

Editor: Morgan Griswold

Executive Producer: Ted Markovic

Producer: Simone Gurren

Post Production / VFX

Executive Producer: Ted Markovic

Motion Graphics: Jason Porter

Post Production House: Steelhead

Print / OOH

Line Producer: Melissa Verdugo

Production Company

Director: Eric Kaufman

Executive Producer: Ted Markovic

Producer: Matt Johnson

Production Company: Steelhead

Category: Beauty/health , Health care

Genre: Documentary