New Agency WeAreFearless Opens Its Doors
WeAreFearless, a new breed of engagement agency had its launch party last night, a night of fearless stories in total darkness. Hosted at Dans Le Noir restaurant, guests ate in the pitch black whilst listening to inspirational stories from Sebastien Foucan, the founder of free running, Kathrine Switzer, the first female marathon runner who fought against gender inequality in sport and Garry Dods the founder of the agency.
Specialising in brand partnerships, experiences and storytelling, WeAreFearless will be the first agency in its field to integrate ‘consumer neuroscience’ at the heart of its strategic approach.
It’s founded by Garry Dods, a 20 year veteran at Mars and Octagon, the world’s largest sponsorship consultancy and Jonathan Owen, CEO of Energy Marketing Group, one of the UK’s leading brand experience agencies.
Commenting on the launch, Garry Dods, Founder and MD said: “We passionately believe that marketing needs a new engagement model. There’s too much meaningless marketing which means people aren’t listening or caring so they’re not inspired into action. But when you consider that up to 90% of human decision-making is unconscious and emotionally driven, there’s a huge opportunity to reinvent a new model. I’m excited that WeAreFearless is bringing a bold new approach by harnessing the power of people’s passions with the latest thinking in consumer neuroscience”.
WeAreFearless’ cognitive neuroscientist Araceli Camargo said of the launch: “As a cognitive neuroscientist I look at the human relationship between the visual cognitive system and stimuli from the physical environment. I’ve been working with WeAreFearless to understand how these all important mechanisms contribute to the creation of smarter and more human centric brand engagement strategies."