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Creative

New Action-packed Shell Spot Features a Terrifying Shapeshifting Creature

J. Walter Thompson Europe, 2 years, 6 months ago

JWT London teams with Framestore & MJZ's Carl Erik Rinsch for an awesome cinema ad

New Action-packed Shell Spot Features a Terrifying Shapeshifting Creature

JWT London has launched a new, action-packed Shell spot hitting cinemas across the UK.

The Hollywood-blockbuster-style film shows a shape-shifting creature (representing engine gunk and corrosion) pursuing a car fueled with Shell V-Power Nitro+. As the drama builds, the car constantly out-performs the amorphous creature, staying ahead by evading its relentless attack at every step. 

It will be in Cinemas across the UK from Thursday (April 23rd) at the same time as the new highly anticipated blockbuster Avengers II, ‘Age of Ultron’ movie is released.


The campaign, developed by J. Walter Thompson London, is designed to shake up the car-fuel category, convey the excitement of driving with Shell V Power Nitro+ and generate a visceral response to the dangers that can hold back an engine from delivering at its optimum performance. 

It is informed by an understanding of premium fuel buyers - their emotional bond with their car, the importance of their driving experience and their eagerness to care for their engine and therefore maintain its performance.

Jason Berry, J. Walter Thomspon Creative Director, says: “Most drivers don’t realise that fuel can help protect their engine and the Shapeshifter monster is a memorable way to drive home the message that they must be vigilant and arm themselves with Shell V-Power Nitro+. It’s also a cool car chase story with a great baddy.”

Advertiser

Advertiser: Shell

Creative Agency

Account Director: (Sr) Jenny Shaw-Sweet, Stephen Doyle

Account Executive: Grace Buck/ Jonah Werth

Account Manager: (Sr) Lynsey Houston

Creative Agency: J. Walter Thompson London

Creative Director: Jason Berry

Executive Creative Director: Russell Ramsey

Managing Director: (Global) Merry Scott-Jones

Planner: Shekhar Deshpande and Ross Nicolson

Project Manager: Graham Bagwell

TV Producer: (Sr) Ben Catford

Media Agency

Media Agency: Mediacom

Planner: Ritu Lakhanpal, Jonathon Ebsworth and Arjen Leemburg

Music and Sound

Sound Design: Sam Ashwell 750mph

Offline

Edit Company: Cut and Run

Editor: Ben McCambridge (60 sec) / Chris McKay (30 sec)

Post Production / VFX

Post Production House: Framestore

Producer: Alex Fitzgerald

VFX Supervisor: Russell Dodgson, Rob Harrington

Production Company

Director: Carl Erik Rinsch

Production Company: MJZ, London

Category: Automotive , Services

Genre: Action , Visual VFX