New Action-packed Shell Spot Features a Terrifying Shapeshifting Creature
JWT London has launched a new, action-packed Shell spot hitting cinemas across the UK.
The Hollywood-blockbuster-style film shows a shape-shifting creature (representing engine gunk and corrosion) pursuing a car fueled with Shell V-Power Nitro+. As the drama builds, the car constantly out-performs the amorphous creature, staying ahead by evading its relentless attack at every step.
It will be in Cinemas across the UK from Thursday (April 23rd) at the same time as the new highly anticipated blockbuster Avengers II, ‘Age of Ultron’ movie is released.
The campaign, developed by J. Walter Thompson London, is designed to shake up the car-fuel category, convey the excitement of driving with Shell V Power Nitro+ and generate a visceral response to the dangers that can hold back an engine from delivering at its optimum performance.
It is informed by an understanding of premium fuel buyers - their emotional bond with their car, the importance of their driving experience and their eagerness to care for their engine and therefore maintain its performance.
Jason Berry, J. Walter Thomspon Creative Director, says: “Most drivers don’t realise that fuel can help protect their engine and the Shapeshifter monster is a memorable way to drive home the message that they must be vigilant and arm themselves with Shell V-Power Nitro+. It’s also a cool car chase story with a great baddy.”
Account Director: (Sr) Jenny Shaw-Sweet, Stephen Doyle
Account Executive: Grace Buck/ Jonah Werth
Account Manager: (Sr) Lynsey Houston
Creative Agency: J. Walter Thompson London
Creative Director: Jason Berry
Executive Creative Director: Russell Ramsey
Managing Director: (Global) Merry Scott-Jones
Planner: Shekhar Deshpande and Ross Nicolson
Project Manager: Graham Bagwell
TV Producer: (Sr) Ben Catford
Media Agency: Mediacom
Planner: Ritu Lakhanpal, Jonathon Ebsworth and Arjen Leemburg
Music and Sound
Sound Design: Sam Ashwell 750mph
Edit Company: Cut and Run
Editor: Ben McCambridge (60 sec) / Chris McKay (30 sec)
Post Production / VFX
Post Production House: Framestore
Producer: Alex Fitzgerald
VFX Supervisor: Russell Dodgson, Rob Harrington
Director: Carl Erik Rinsch
Production Company: MJZ, London
Category: Automotive , Services
Genre: Action , Visual VFX