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Creative

Nestlé & Publicis Mojo Make the Delicious Even More Delicious

Publicis Worldwide, 2 years, 5 months ago

In this latest campaign directed by Plaza Film’s Paul Middleditch launching on free to air this week

Nestlé & Publicis Mojo Make the Delicious Even More Delicious

Nestlé Sweetened Condensed Milk returns to screens this month through Publicis Mojo with a special treat for viewers, just in time for Mother’s Day.

The 30sec TV commercial follows a tongue-in-cheek demonstration of what can happen when you add Nestlé’s Sweetened Condensed Milk to your baking – the delicious becomes even more delicious.

And who better to create the humorous and engaging performance piece than Paul Middleditch – one of Australia’s most awarded directors.

Nestlé head of marketing foods Sibon Schouten says: “NESTLÉ Sweetened Condensed Milk has been proudly made in Australia for over 100 years. With such heritage this brand is incredibly important to Nestlé and bakers alike.  We needed to remind consumers that it is made from quality fresh Australian Milk with a deliciously smooth taste & texture that has been loved for generations. We are encouraging consumers to check the label for local ingredients as a guarantee of this taste and quality.”



Publicis chief creative officer, Grant Rutherford, adds, “With a much-loved brand like this one, it was a delicate process to balance credentials with great cut through. Paul was the ideal person to take the simple ingredients of the ad – an Aussie bloke, a voice over and a can of condensed milk and make it sing. And he’s done it in what I think is a wonderfully compelling and enjoyable way.”

Creative Agency

Copywriter: Oskar Westerdal

Creative Agency: Publicis Mojo

Creative Director: Ian Williamson

Executive Creative Director: Grant Rutherford

Group Account Director: Katrina Wild

Producer: Jasmin Helliar

Senior Account Director: Muriel Mallet

Music and Sound

Sound Production: Ramesh Sathiah

Offline

Editor: Dave Whittaker

Post Production / VFX

Post Production House: The Editors

Producer: Katrina Morelli & Daniel Fry

Production Company

Director: Paul Middleditch

Executive Producer: Peter Masterton

Production Company: Plaza Films

Production Manager: Megan Ayers

Category: Dairy , Food

Genre: Comedy , Storytelling