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Creative

Neil Patrick Harris Hypnotizes Viewers in New Heineken Light Spot

Neil Patrick Harris Hypnotizes Viewers in New Heineken Light Spot

Today, Heineken Light, 'Best Tasting Low Calorie Lager' winner at the 2016 World Beer Championships, launched “Hypnotize,” the first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial from Publicis New York kicks off a series of three spots this year, which proudly showcase Heineken Light’s one-of-a-kind delectable flavor through Neil’s signature wit and lighthearted humour.

In the spot, Neil states that many think it is impossible to brew a great tasting light beer as so many light brews lose their taste in the effort to cut calories. Heineken Light, however, breaks these stereotypes through its unique use of the key ingredient: cascade hops, which are commonly found in craft IPAs and known to be the best hops grown in the United States. As the spot closes and with a beer in hand, Neil then quickly shifts to other “impossible” feats and makes an attempt to hypnotize viewers with a cold, signature green, Heineken Light bottle.

“I hardly think that anyone needs to be convinced to enjoy a delicious Heineken Light with their Cascade hops. But as I dabble in magic, I was happy to assist,” shared Neil Patrick Harris. “The camera man sure seemed to get it.”

“Most light beers are virtually interchangeable, but Heineken Light’s unique ingredient, Cascade hops, is what gives the beer it’s delightfully flavorful taste,” shared Ralph Rijks, Senior Vice President of Marketing, Heineken USA. “As the ad boldly states, it may seem impossible, but by using the best hops in the United States, Heineken Light has become a true differentiator among other light lagers, with a great taste that can’t be argued.”

‘Hypnotize’ is the first of three 15 second television commercials in Heineken Light’s 2017 “Best Tasting Light Beer” campaign. It will air through March across highly rated general market and Hispanic networks such as AMC, ESPN, FX, Comedy Central, Univision, NBC Universo and more, gaining presence in cable originals and live sports. Digitally, the spot will be distributed via YouTube, Hulu, Roku and various other video platforms.

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Post Production / VFX

Executive Producer: John Skeffington

Post Production Company: Art Jail

Producer: Adriana Wong

Production Company

Director: Terri Timely

Production Company: Park Pictures

Line Producer: Dave Lambert

Offline

Edit Company: Prodigious

Editor: Terence Ziegler

Executive Producer: Beth Fitzpatrick

Creative Agency

Associate Producer: Rachel Tierney

Chief Creative Officer: Bruno Bertelli, Andy Bird

Copywriter: Patrick Merritt

Creative Agency: Publicis New York

Executive Creative Director: Joe Johnson

Executive Producer: Tim LeGallo

Group Account Directors: Kathryn Harvey, Shari Lederman

Associate Creative Director: Lindsay Cliett, John-Paul Cannucciari

Category: Alcoholic Beverages , Beers

Genre: Comedy