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NBA All-star Kyrie Irving Kicks Off his Acting Career in New Foot Locker Spot

BBDO New York , 2 years, 8 months ago

O Positive's Jim Jenkins gives the basketball star an acting role of a lifetime

NBA All-star Kyrie Irving Kicks Off his Acting Career in New Foot Locker Spot

February is Foot Locker’s hottest month. That’s when the brand stocks up on all the freshest gear

One of these hot new items is NBA all-star Kyrie Irving’s signature 1 shoe in a new selection of colors.

In the TV spot, we see the Cleveland Cavaliers all-star point guard has a lot going on: he’s in the all-star game, the 3-point competition, and helping the Cavaliers make a successful run all while launching his newest sneaker. He’s so busy it's hard to believe he could find time for anything else, but he has decided to dabble in TV acting, as well.


Advertiser: Foot Locker

Creative Agency

Account Director: (WW) Troy Tarwater, Janelle Van Wonderen

Account Executive: (Assist) Sam Henderson

Account Manager: Nick Robbins

Art Director: Austin Mankey

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Mike Motch

Creative Agency: BBDO New York

Designer: (Graphic) Jessica Andrew

Director of Integrated Production: David Rolfe

Executive Creative Director: Chris Beresford-Hill, Dan Lucey

Executive Producer: (SVP) Anthony Curti, Tricia Lentini

Music and Sound

Sound Design: Sound Lounge

Sound Mix: Tom Jucarone


Edit Assistant: Zach Patton

Edit Company: No6 Editorial

Editor: Jasopn MacDonald

Executive Producer: Corina Dennison

Producer: Malia Rose

Post Production / VFX

Colourist: Tim Masick @ CO3

Flame: Ed Skupeen

Flame Assist: Mike Grosshandler

Post Production House: No6

Production Company

Director: Jim Jenkins

DOP: Jeff Cutter

Executive Producer: Ralph Laucella, Marc Grill

Production Company: O Positive

Category: Clothing/fashion , Shoes

Genre: Comedy