National Hearing Care Appoints DDB Group Melbourne as Creative Agency Partner
DDB Group Melbourne's growth is continuing with its win of the National Hearing Care (NHC) account.
DDB will develop a national, integrated campaign designed to make NHC top of mind in a relatively unknown category.
Says Kate Sterling, managing director, DDB Group Melbourne: "We are thrilled to be partnering with NHC to help create a familiarity and connection with this brand and its fantastic services.
"There is a stigma around hearing loss and hearing aids, with most people suffering for an average of 7 years before seeking help, missing out on conversations and isolating themselves from social situations. Together we're trying to raise awareness and make hearing loss treatment more visible and normalised."
Says Tim Naylor, marketing director, National Hearing Care: "National Hearing Care is committed to changing the way people view hearing loss, and so we were looking for not just an agency, but a partner that truly understood all our different customer touchpoints and shared the same vision of transforming the category. DDB were a stand out choice and we are very pleased to have them on board."