Naomi Watts ‘Demands More’ In New Tongue & Cheek Presto Campaign by Whybin\TBWA Group Sydney
Watts will feature in the campaign, titled “Demand More”, where she will embrace the more ‘demanding’ side of her personality playing an over-the-top version of herself.
Watts’ uncharacteristic behaviour is incredibly demanding, with requests for personalised jet-planes, an entourage, a choir and even a wolf instead of a dog, and is all performed without a fuss by the award-winning actor.
The Demand More campaign was filmed recently in New York by world-class director Jeff Low. Watts’ brother and renowned professional photographer Ben Watts captured the photography of the actress.
The campaign featuring Watts will be seen across TV, print, social and digital as Presto ramps up its marketing efforts to coincide with the launch of new programming and service innovations.
The adopted Australian actor was thrilled to be involved in Presto’s Demand More campaign saying: “Celebrities are often accused of having high demands. It was fun to play this arch character in a tongue and cheek way.”
“Presto is all about demanding more from your experience and given the sheer amount of entertainment on offer these days, I love that we can now demand what we want to watch and when. I am certainly demanding about the TV shows I watch, so Presto more than works for me.”
Shaun James, Interim Presto CEO, said he was thrilled to have Naomi on board for the campaign: “The team loved working with Naomi and they had a lot of fun together. Naomi is the perfect fit for this role as she is not only a highly respected, instantly recognisable personality in Australia, but she is also considered to be someone who is anything but demanding. We hope it will be entertaining for Australians to see her in this tongue and cheek role."
“Our new Demand More campaign, in which Naomi features, shares the great news that unlike other SVOD services, Presto gives Australian viewers access to HBO content and exclusive TV shows like Aquarius, Mr Robot, The Walking Dead, some of Australia’s best dramas like Wentworth and Packed to the Rafters, as well as must-see movies. Australians really can be more demanding with their Presto on demand service,” he added.
Director of Marketing: Ana Bacic
Marketing Manager: Niki Brown
Account Director: Chris Street
Campaign Manager: Hugh Fletcher
CEO: Paul Bradbury
Content Director: Lisa Brown
Creative Agency: Whybin\TBWA Group Sydney
Digital: Digital Arts Network
Executive Creative Directors: Wesley Hawes & Gary McCreadie
Executive Planning Director: Hristos Varouhas
General Manager: Nitsa Lotus
Head of Production: Jonathan Pitcher
Senior Account Director: Fiona O’Sullivan
Senior Creative Team: Ken Buchan & Clive Blackstone, Tim Chenery & David Roberts
National Creative Director: Russ Tucker
Media Agency: MindShare
Post Production / VFX
Post Production House: Method Studios
Director: Jeff Low
Executive Producer: Lucas Jenner
Photographer : Ben Watts
Production Company: Rabbit Content/ Biscuit Films
Category: Publications and media , Streaming Services
Genre: Comedy , Storytelling