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Naked Helps Virgin Atlantic Customers Get 'Ready to Fly'

Naked - London, 2 years, 10 months ago

Agency develops highly personalised communications programme

Naked Helps Virgin Atlantic Customers Get 'Ready to Fly'

Naked Communications has created Virgin Atlantic’s first ever data driven and individually tailored programme to help Virgin customers get Ready to Fly.  

Designed to get passengers ‘good to go’ before their trip, Ready to Fly is a series of highly personalised emails linking you to your own dynamic microsite. All drawing you closer to your destination with location-based, customer centric services and information. 

While providing Virgin customers with a smoother check in and better access to more relevant Virgin services, Ready to Fly does much more than just help with pre-flight essentials. Bespoke content, unique to each passenger at every stage, delivers the sort of inspiration that creates more magical experiences, from in-the-know destination tips to splashing out on a stunning hotel or treating yourself to extra legroom. 

Initially, the programme will make getting ready to fly a fabulous personal experience for customers from London to New York and London to Orlando, with a fuller roll out planned for the New Year. 

Michelle Robinson, Global Strategic Marketing Communications Manager at Virgin Atlantic elaborates: 

"It was time to make getting ready to fly an exciting personal experience for our customers whilst meeting our business objectives of faster check in times and upselling more ancillary products.  

Ready to Fly really captures our goal of transforming our business to genuinely put our customers first. Not only does it champion the idea of a truly individual experience leading up to a trip by offering rich, relevant content when it matters most, it also delivers perfectly against our brand personality.” 

Alex Conaway, MD at Naked Communications UK says about Ready to Fly: “Using personal profile data and intelligent data rules, we’ve ensured that every communication is not only completely relevant, useful and inspiring, but puts each customer at the heart of their flying experience, shifting from personalised communication to a truly personal experience. And it does it all with a way to upsell ancillary products at a time when they’re more meaningful. Let’s get the world ready to fly.”


Advertiser: Virgin

Brand: Virgin Atlantic

Creative Agency

Creative Agency: Naked

Category: Airlines , Travel

Genre: Digital