Nail Communications Proves 'Nobody Runs Like Boston' Ahead of the Marathon
Global athletic leader New Balance today announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage that is synonymous with the city. The campaign features Boston themed limited edition footwear and apparel, out-of-home advertising and social media elements designed to engage and inspire.
New Balance launched its out-of-home Boston takeover April 1st with exterior back lit bus shelter wraps, in-race media including light pole banners, MBTA-station dominations and race barricades. For the second year, the New Balance campaign will be featured at the Prudential Center through multiple interior wallscapes, an exterior banner and staircase advertisements that draw attention to the tough and dedicated runners who flock to Boston’s streets every year.
The “Nobody Runs Like Boston.” campaign was developed by Nail Communications of Providence, RI who began working with New Balance in 2014.
Art Director: Bob Troutman
Creative Partner: Brian Gross, Alec Becket,
Designer: Colin Gillespie
Managing Partner: Jeremy Crisp
Producer: Jaki Selwyn
Senior Account Manager: Emily Bucci
Senior Designer: Myles Dumas
Photographer : Guido Viiti
Producer: Miyazu Sato
Production Company: Apostrophe
Production Designer: Jack McKenna
Category: Clothing/fashion , Sports