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Nail Communications Proves 'Nobody Runs Like Boston' Ahead of the Marathon, 2 years, 6 months ago

New outdoor campaign launches for global athletic leader New Balance

Nail Communications Proves 'Nobody Runs Like Boston' Ahead of the Marathon

Global athletic leader New Balance today announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage that is synonymous with the city. The campaign features Boston themed limited edition footwear and apparel, out-of-home advertising and social media elements designed to engage and inspire. 

New Balance launched its out-of-home Boston takeover April 1st with exterior back lit bus shelter wraps, in-race media including light pole banners, MBTA-station dominations and race barricades. For the second year, the New Balance campaign will be featured at the Prudential Center through multiple interior wallscapes, an exterior banner and staircase advertisements that draw attention to the tough and dedicated runners who flock to Boston’s streets every year. 

The “Nobody Runs Like Boston.” campaign was developed by Nail Communications of Providence, RI who began working with New Balance in 2014.

Creative Agency

Art Director: Bob Troutman

Creative Partner: Brian Gross, Alec Becket,

Designer: Colin Gillespie

Managing Partner: Jeremy Crisp

Producer: Jaki Selwyn

Senior Account Manager: Emily Bucci

Senior Designer: Myles Dumas

Production Company

Photographer : Guido Viiti

Producer: Miyazu Sato

Production Company: Apostrophe

Production Designer: Jack McKenna

Category: Clothing/fashion , Sports

Genre: Print