MXM Named Digital Agency of Record for Bob Evans Farms
Customer engagement agency Meredith Xcelerated Marketing (MXM) announced today that it has been named Digital Agency of Record for Bob Evans Farms, following a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states. Additionally, the company also sells a line of retail food products under the Bob Evans and Owens names, with distribution both in the U.S. and parts of Canada. Bob Evans will be added to a roster of clients that already includes such leading companies as Kraft, KIA and Lowe’s.
Scope of work for the brand includes all digital and social programs for both the restaurant business as well as the Bob Evans food business units. Specifically, MXM will manage social media strategy and platform management on behalf of both BEF Foods, Inc. and Bob Evans Restaurants.
"Bob Evans is one of the great, authentic food brands with incredible consumer loyalty,” said Kristi VandenBosch, SVP, Chief Digital Officer, MXM. “We look forward to the opportunity to build out their content offering across digital and social channels."
“MXM has a long history of delivering high quality work and valuable strategic direction for companies in our industries,” said Thyme Hill, Director of Marketing, BEF Foods, Inc. “We are excited to work with them to grow our social presence and achieve our digital marketing goals.”
“Our company has aggressive goals for the next year, and we’re excited to name MXM as a partner,” said Joe Adney, Vice President, Marketing Communications, Bob Evans Restaurants. “Their digital expertise will be invaluable as we take our business to new heights.”
Based in Ohio, the family-founded Bob Evans Farms has been in business for over 60 years. Its core food product is the original Bob Evans Sausage; however, the company has expanded to include other food products such as mashed potatoes, refrigerated side dishes and frozen breakfast sandwiches. Bob Evans also provides wholesale solutions for businesses such as restaurants, convenience stores and vending through its food service division.