Munchery Teams Up with Ad Agency MUH-TAY-ZIK HOF-FER For its First Campaign
Chef-designed ready-to-heat meal delivery service, Munchery, teamed-up with San Francisco-based ad agency MUH-TAY-ZIK HOF-FER to develop a bold, creative platform and its first campaign to broaden brand awareness, acquire new customers and further activate existing customers. The fully integrated campaign, titled ‘Dinner Is Home,’ isn’t just about having the best ready-to-heat meals delivered to your door at a great price. It’s about loving your home and the moments made possible by having the best ready-to-heat meals delivered to your door.
MUH-TAY-ZIK HOF-FER worked closely with Michelle Ohlmeyer, Head of Marketing at Munchery, to create, execute, and plan media for the campaign including OOH, digital banners, and radio in the following markets: San Francisco, Bay Area, Seattle, New York City, including Brooklyn, Manhattan, and Queens.
In cities that have an abundance of dining options, going out to eat is usually the first option, which allows, ‘Dinner Is Home’ to remind people that eating at home should be easy and comfortable.
Jay Berry, Executive Creative Director at MUH-TAY-ZIK HOF-FER comments: “The media and creative teams at MUH-TAY-ZIK | HOF-FER worked together to raise the brand’s awareness by wrapping cities with their signature packaging and celebrating eating at home instead of just another series of food shots, taken from above with natural light.”
Category: Online retailers , Retail and restaurants