MullenLowe SSP3 Named Best Agency in Latin America for Sustainability and Social Responsibility Campaigns
ACT Responsible and WARC have released The Good Report 2019, naming MullenLowe SSP3 the number one agency in LATAM and 10th globally in ther ranking of the Most Successful Agencies Promoting Good. The Report also ranked MullenLowe Group 13th in the 25 Most Successful Networks Promoting Good.
Success was due, in part, to MullenLowe SSP3’s ‘My Line’ campaign for the Ministry of Communication and Technology Colombia which was listed in the Top 40 Most Successful Campaigns for Promoting Good. Launched in 2018, the project enabled even the most rural parts of the country to access the internet through a simple phone call.
The global ranking brings together the world’s best use of creative communitations to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is produced by ACT Responsible in collaboration with WARC, the worldwide authority on marketing and media effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.
"This recognition is very exciting for us because it reinforces the principles on which this agency was founded. Our entire team continuously works together to create campaigns and ideas that help solve real social and environmental problems the world faces every day. It's something we've done since day one and will continue to do to be a force for good," said Francisco Samper, CEO of MullenLowe SSP3.
MullenLowe SSP3 has been consistently recognized as one of the top agencies in the world promoting good, ranked #1 in the Most Successful Agencies Promoting Good in The Good Report 2013 following the success of ‘Rivers of Light’ and ‘Operation Christmas’ for the Ministry of Defense.