MUH-TAY-ZIK | HOF-FER Unveils Coast-to-Coast Campaign for AAA
In a new 360-degree campaign for AAA including TV, radio, OOH, retail, social, and digital components, independent agency MUH-TAY-ZIK | HOF-FER shows this century old company is more than a fleet of tow trucks; AAA also offers its 55 Million members competitive Home, Auto, and Life Insurance policies.
- "Car Selfies," here: An upbeat journey that takes us from work to play, accident to rental car, and daily adventures to weekend road-trips, as told through the unique perspective of the front of a car;
- "Miles of Life," here: Based on the statistic that on average we only use our car insurance once every 160,000 miles, this spot shows all the ways AAA works hard for its members when there isn’t an accident.
As an agency known for its offbeat humor, MUH-TAY-ZIK | HOF-FER is helping re-imagine a venerable American brand with a campaign that features authentic and relatable moments for the AAA customer.
MUH-TAY-ZIK | HOF-FER also acted as the full service media planning and buying shop for the upcoming campaign including TV, Radio, OOH and Digital.
Account Director: Noel McKenzie Johnson
Account Supervisor: Veronika Luquin Campbell
Copywriter: Nathan Gagnon
Creative Director: Todd Allen Bois
Executive Creative Director: John Matejczyk
Head of Production: Michelle Spear Nicholson
Producer: Molly Hayes
Strategy Director: Matt Hofherr
Music and Sound
Audio Post Production: Eleven Sound
Sound Engineer: Jeff Payne
Edit Assistant: Dean Miyahira
Edit Company: Arcade
Editor: Kim Bica
Producer: Lizzie Shook
Post Production / VFX
Colourist: Adam Scott at The Mill
Director: Hugo Stenson
DOP: Larkin Seiple
Executive Producer: Kim Dellara
Line Producer: Omar Bustos
Production Manager: Noah Thomason
Category: Finance/insurance , Insurance