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Hires, Wins & Business

Mount Sinai Hospital Foundation Names KBS+ Toronto Agency of Record

kbs+, 2 years, 3 months ago

Agency's cause-related marketing division will lead strategy and creative

Mount Sinai Hospital Foundation Names KBS+ Toronto Agency of Record

KBS+ Toronto announced today it has been selected as agency of record for the Mount Sinai Hospital  Foundation, part of Sinai Health System.

Mount Sinai Hospital Foundation is the philanthropic arm of the newly formed Sinai Health System - comprised of Mount Sinai Hospital, Bridgepoint Active Healthcare, Lunenfeld-Tanenbaum Research Institute and Circle of Care, who have come together to combine acute care, complex and rehabilitative care, primary care, home care, and other community-based services to create an integrated continuum of care for patients with the highest needs.  

KBS is a global brand agency known for leveraging the power of invention to solve marketing challenges. Cause Company, KBS’s cause-related marketing division, will lead strategy and creative. Working with non-profit organizations, Cause Company’s goal is to have a positive impact on society through strategy, creative and invention. 

Following an extensive RFP process, KBS Cause Company was selected to lead the brand introduction for the new Sinai Health System and support the public launch of the Campaign to Renew Sinai, the largest fundraising campaign in the organization’s history. The 5-year campaign is helping transform the hospital facilities to support the delivery of superior integrated patient care across the new health system, and enable best-in-class research and innovation at the Lunenfeld-Tanenbaum Research Institute.  

“KBS is a strong strategic partner and storyteller,” said Kevin Goldthorp, CEO, Mount Sinai Hospital Foundation and Executive Vice-President, Advancement & Marketing, Sinai Health System.  “Their cause-related division Cause Company has incredible insights, shown the ability to create bold campaigns that break through and have demonstrated a true passion for our organization.  We look forward to working with KBS to tell our story in an impactful way.”

As the Foundation continues to raise and steward funds to support the exceptional work of Sinai Health System, KBS will work to develop a high-impact marketing campaign to increase awareness, capture the hearts and minds of donors and foster long-term, collaborative relationships across the Greater Toronto Area community and beyond. 

“We are thrilled to partner with the Mount Sinai Hospital Foundation as it embarks on an exciting journey of leadership within the philanthropic sector ,” said Steve McCall, CEO of KBS Toronto. “We put our hearts and souls into this pitch because it represents an amazing opportunity to do good and raise awareness of this important, integrated health care system.” 

KBS will debut the first phase of a brand campaign for the Foundation in late 2015.

Category: Corporate and social , Health

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