Mother Gives Sundance Festival 2015 a Fresh New Look
Mother was enlisted by the Sundance Institute to create a new and contemporary identity for the 2015 Festival. Sundance Film Festival prides itself on both debuting and reflecting the current state of independent film each year.
For Mother, the Sundance Film Festival identity became about finding the balance between staying true to standard process, while also allowing room for free form gestures. The final identity nicely recalls the existing aesthetic of its founding organization through the spherical sun-like equivocation, but defines a new and distinct eclipse language that feels current and limited to the year 2015.
The final design system pays homage to the festival's commitment to nurturing union, projection, and creative dialogue in the film community. The identity's color scheme nods to the festival's energetic and contemporary spirit.
With the eclipse at the forefront this year, the Sundance Film Festival '15 clearly signals the intersection of a diverse set of people coming together for something truly special.
Advertiser: Sundance Film Festival
Creative Agency: Mother
Creative Director: Mark Aver
Designer: (Director) Paulina Reyes, Brian Okarski, Candice Ralph, Erica Chung
Executive Creative Director: Michael Ian Kaye
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