Morrisons' Magical Flock of Scissors Swoops in to Keep Cutting Prices for Latest Campaign
Steve Cope, 2AM and Publicis bring a little magic to Morrisons’ latest campaign as flocks of scissors fly across the country, swooping in to cut prices of customers’ favourite products across the Morrisons range.
The spot was shot at Morrisons’ flagship store in St Ives, Cambridgeshire and animated by the teams at Coffee&TV.
Goldtstein provided the score to the whimsical short, beginning with a soft motif for the benevolent clippers. A playful, two-tone violin melody initially soundtracks the dual-bladed antics as the scissors are discovered toiling away inside a refrigerator, before a grander sense of adventure is provided by the rhythmic orchestral accompaniment as they assemble in the open air.
Featured Companies: Publicis•Poke , Goldstein

Product: Morrisons
Title: Cutting Prices
Agency
Agency: Publicis Poke
Creative Director: Nick Allsop
Agency Producer: David Riley
Art Director: Seb Howling
Copywriter: Andrea Locci
Senior Account Director: Morgan Lafferty
Senior Account Manager: Robert Scobie
Production
Production Company: 2AM
Director: Steve Cope
Producer: Chris Cable
Executive Producer: Nick Crabb
DOP: Clive Norman
Production Designer: Georgia Shelton
Editing
Editor: Phil Currie @ Stitch
Post Production
Post Production: Coffee & TV
Colourist: Simona Cristea
Post Production Creative Director: Phil Hurrell
Music
Music: Goldstein Music
Sound
Sound: Dugal MacDiarmid @ Wave
Category: Retail and Restaurants , Supermarkets
Genre: Dialogue , People