Mob Sport's Ernest Desumbila Takes Control of Explosive New William Hill Spot
William Hill’s 'Take Control' spot first aired on Sky Sports on 23 August, during Chelsea’s Premier League football match against West Bromwich Albion.
Directed by Mob Sport’s Ernest Desumbila, “Take Control” incorporates a dynamic mixed-media style, including live footage, CGI, stop-frame animation (traditional cartoon style) and pyrotechnics; with music supplied by top Australian Electro-Dance duo - Knife Party’s 404.
It will be followed by two more spots, focusing on William Hill’s Priority Access Card and its Cash In My Bet option, respectively.
Creative Agency: Bark&Bite Leeds
Music and Sound
Music Production: Knife Party
Directors: Ernest Desumbila
DOP: Borja Lopez Diaz
Production Company: Mob Sport
Category: Gambling , Sports and leisure
Genre: Animation , Visual VFX