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Creative

Mob Sport's Ernest Desumbila Takes Control of Explosive New William Hill Spot

The Mob & Mob Sport, 2 years, 1 month ago

Spot created by Bark&Bite mixes live footage, CGI, stop-frame animation and pyrotechnics

Mob Sport's Ernest Desumbila Takes Control of Explosive New William Hill Spot

William Hill’s 'Take Control' spot first aired on Sky Sports on 23 August, during Chelsea’s Premier League football match against West Bromwich Albion. 

Directed by Mob Sport’s Ernest Desumbila, “Take Control” incorporates a dynamic mixed-media style, including live footage, CGI, stop-frame animation (traditional cartoon style) and pyrotechnics; with music supplied by top Australian Electro-Dance duo - Knife Party’s 404.

It will be followed by two more spots, focusing on William Hill’s Priority Access Card and its Cash In My Bet option, respectively. 


Creative Agency

Creative Agency: Bark&Bite Leeds

Music and Sound

Music Production: Knife Party

Production Company

Directors: Ernest Desumbila

DOP: Borja Lopez Diaz

Production Company: Mob Sport

Category: Gambling , Sports and leisure

Genre: Animation , Visual VFX