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Milwaukee Bucks’ Jabari Parker’s Road to Recovery in New Gatorade Ad

TBWA\Chiat\Day LA, 2 years, 7 months ago

TBWA\Chiat\Day LA teams with Furlined’s Martin + Lindsay on inspirational spot

Milwaukee Bucks’ Jabari Parker’s Road to Recovery in New Gatorade Ad

As part of his Gatorade family debut, Milwaukee Bucks star Jabari Parker is featured in the new Gatorade Recover Protein spot, “Building Jabari Parker,” from TBWA\Chiat\Day LA. 

For Parker, part of moving forward is looking back and remembering what it took to build himself into the athlete he is today. Through all of the intense workouts and training, Gatorade Recover products are there to fuel his athletic recovery.

The spot was directed by Furlined’s Martin + Lindsay. 


Brand: Gatorade

Creative Agency

Art Director: Brandon Mugar

Business Affairs: Laura Drabkin

Business Director : Linda Daubson

Chief Creative Officer: Stephen Butler

Copywriter: Brandon Davis

Creative Agency: TBWA\Chiat\Day

Creative Director: Renato Fernandez, Gustavo Sarkis

Executive Creative Director: Brent Anderson

Executive Producer: Sarah Patterson

Managing Director: Peter Ravailhe

Planner: Rebecca Harris (Senior), Matt Bataclan

Planning Director: Scott MacMaster (Group), Martin Ramos

Producer: Alicia Portner

Project Manager: Parker Adame

Music and Sound

Music Supervision: Andrew Kahn @ GEMS

Sound Design: Lime

Sound Mix: Rohen Young, Jeff Malen (Asst.)


Edit Assistant: Jeremiah Mayhew

Edit Company: Whitehouse Post

Editor: Charlie Harvey

Executive Producer: Joni Williamson

Producer: Jonlyn Williams

Post Production / VFX

2D Artist: Steve Cokonis, Adam Lambert, Gareth Parr, Scott Wilson

2D Lead Artists: Billy Higgins

Colourist: Adam Scott

Executive Producer: Sue Troyan (Snr.), Thatcher Peterson (Color)

Matte Painting: Lynn Yang

Post Production House: The Mill

Producer: Kait Boehm (Snr.), Antonio Hardy (Color)

Production Coordinator: Diane Valera (Color)

Shoot Supervisor: Mitch Drain

VFX Supervisor: Jackson Rogers

Production Company

Director: Martin + Lindsay

DOP: Jess Hall

Executive Producer: David Thorne (Snr.)

President: Diane McArter

Producer: Greg Jones

Production Company: Furlined

Production Designer: Bella Serrell

Category: Energy , Soft drinks

Genre: Dialogue , People , Storytelling