Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Editors' Choice

Meet Russia's Own Ace Ventura in Pereira & O’Dell's Skype Short

Pereira & O'Dell, 2 years, 9 months ago

Editors' Choice: Pet detective Valeriy Sugrobov shows how Skype lets him run his business

Meet Russia's Own Ace Ventura in Pereira & O’Dell's Skype Short

In a new campaign from Pereira & O’Dell for Skype titled, “The Things We Can Do”, the series highlights the unexpected ways people use Skype around the world. 
For 25 years, Valeriy Sugrobov has been searching the streets of Moscow for everything from cats and dogs to crocs and hedgehogs — if it’s a pet and it’s lost, he’ll find it (most of the time). 

Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which he is incredibly talented.   Skype plays a big role in his investigations. When time is of the essence, Valeriy is able to take a case immediately by interviewing people over Skype as well as file sharing images or necessarily documents for the missing pets.   

“Before Skype, it was very difficult to get any information for my cases. I would have to go through a lot of trouble just to get a picture of the lost animal. Now it just takes a few seconds to get everything I need to start the investigation,” said Sugrobov.   Of course some of his methods are a bit unconventional. For instance, a hot broth of the owner’s socks is sprayed near where a pet was last seen and turns out to be very effective.  Hear Valeriy’s 'Top 5 Tips for Finding a Lost Pet' below.

The short film will be airing mostly in Russia, and online of course. But a 2 minute version will also be running in US in cinemas starting 1/16/15. In fact, all 1,400 theaters nationwide in the NCM network will air Pet Detective so if you are seeing a movie in the next week you would get the full in-cinema experience.


Advertiser: Skype

Creative Agency

Account Executive: William de Ryk

Art Director: Ben Sweitzer

Associate Creative Directors: Michael Gurman , Brett Beaty Senior

Copywriter: (Sr) Gabriel Miller, Simon Friedlander

Creative Agency: Pereira & O’Dell

Creative Director: Jonathan Woytek

Executive Creative Director: Jamie Robinson

Head of TV / Production: Jeff Ferro

Producer: (Integrated) Jason Mar

Strategy Director: Molly Cabe, (Media & Distribution) Jasmine Summerset

TV Producer: Bill Spangler

Music and Sound

Composer: Victor Magro

Executive Producer: Maxwell Gosling

Music Production: Future Perfect Music

Producer: Lauren Mask

Sound Engineer: Eben Carr, Matthew Wood

Sound Mix: One Union Recording Studios


Edit Assistant: Michael Pavoni

Edit Company: Umlaut Films

Editor: Jessica Congdon, (Online) Ivan Miller

Executive Producer: Gina Locurcio

Producer: Kelly Gibbs

Post Production / VFX

Colourist: Ivan Miller

Producer: (Pereira) Ro Weitekamp

Production Company

Director: Peking (Gregory Mitnick and Nat Livingston Johnson)

Executive Producer: Caroline Gibney, Michael Di Girolamo

Producer: Sarah McMurray

Production Company: Station Film

Category: Internet , Utilities

Genre: Apps , Digital , PR , People , Storytelling , Strategy/Insight