Meet Russia's Own Ace Ventura in Pereira & O’Dell's Skype Short
In a new campaign from Pereira & O’Dell for Skype titled, “The Things We Can Do”, the series highlights the unexpected ways people use Skype around the world.
For 25 years, Valeriy Sugrobov has been searching the streets of Moscow for everything from cats and dogs to crocs and hedgehogs — if it’s a pet and it’s lost, he’ll find it (most of the time).
Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which he is incredibly talented. Skype plays a big role in his investigations. When time is of the essence, Valeriy is able to take a case immediately by interviewing people over Skype as well as file sharing images or necessarily documents for the missing pets.
“Before Skype, it was very difficult to get any information for my cases. I would have to go through a lot of trouble just to get a picture of the lost animal. Now it just takes a few seconds to get everything I need to start the investigation,” said Sugrobov. Of course some of his methods are a bit unconventional. For instance, a hot broth of the owner’s socks is sprayed near where a pet was last seen and turns out to be very effective. Hear Valeriy’s 'Top 5 Tips for Finding a Lost Pet' below.
The short film will be airing mostly in Russia, and online of course. But a 2 minute version will also be running in US in cinemas starting 1/16/15. In fact, all 1,400 theaters nationwide in the NCM network will air Pet Detective so if you are seeing a movie in the next week you would get the full in-cinema experience.
Account Executive: William de Ryk
Art Director: Ben Sweitzer
Associate Creative Directors: Michael Gurman , Brett Beaty Senior
Copywriter: (Sr) Gabriel Miller, Simon Friedlander
Creative Agency: Pereira & O’Dell
Creative Director: Jonathan Woytek
Executive Creative Director: Jamie Robinson
Head of TV / Production: Jeff Ferro
Producer: (Integrated) Jason Mar
Strategy Director: Molly Cabe, (Media & Distribution) Jasmine Summerset
TV Producer: Bill Spangler
Music and Sound
Composer: Victor Magro
Executive Producer: Maxwell Gosling
Music Production: Future Perfect Music
Producer: Lauren Mask
Sound Engineer: Eben Carr, Matthew Wood
Sound Mix: One Union Recording Studios
Edit Assistant: Michael Pavoni
Edit Company: Umlaut Films
Editor: Jessica Congdon, (Online) Ivan Miller
Executive Producer: Gina Locurcio
Producer: Kelly Gibbs
Post Production / VFX
Colourist: Ivan Miller
Producer: (Pereira) Ro Weitekamp
Director: Peking (Gregory Mitnick and Nat Livingston Johnson)
Executive Producer: Caroline Gibney, Michael Di Girolamo
Producer: Sarah McMurray
Production Company: Station Film
Category: Internet , Utilities
Genre: Apps , Digital , PR , People , Storytelling , Strategy/Insight