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Meet Rambo, the World's First-ever Sony 'Octographer'

FCB APAC, 2 years, 6 months ago

FCB New Zealand works with animal trainer Mark Vette to teach an octopus to shoot a Sony TX30

Meet Rambo, the World's First-ever Sony 'Octographer'

Advertising agency, FCB New Zealand, Kelly Tarlton’s SEA LIFE Aquarium and animal trainer Mark Vette taught an octopus to take photos on a Sony TX30 underwater camera in New Zealand.

Rambo, a female octopus, was a quick learner too. It only took three attempts for her to understand the process, that’s faster than a dog! In fact, it’s probably faster than a human in some instances.

The Octographer currently lives at Kelly Tarlton’s SEA LIFE Aquarium in Auckland, New Zealand where visitors will be able to make a $2 donation, with all proceeds going back to the SEA LIFE Conservation Fund, an organization dedicated to the protection of marine wildlife and conservation.


Advertiser: Sony New Zealand

Creative Agency

Creative Agency: FCB New Zealand

Category: Cameras , It, phones, Av and computers

Genre: Experiential