Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Meet Honda's 'Racing Spirits' with Lost Boys' Social Campaign Ahead of F1

DigitasLBi, 2 years, 7 months ago

Agency reveals 'spirits' of its turbocharged power units inspired by Honda drivers & engineers of the past

Meet Honda's 'Racing Spirits' with Lost Boys' Social Campaign Ahead of F1

Honda Racing F1 has unveiled the two ‘racing spirits’ behind its power units for the F1 Australian Grand Prix, as part of a global social push aiming to bring fans closer to its F1 activity. The initiative was created in collaboration with Lost Boys.

The power unit characters celebrate Honda’s rich racing heritage and its single-minded pursuit of success during the 2015 season and beyond. Each has a unique personality, and a detailed, engineered ‘face’ inspired by Honda F1 drivers and engineers of the past.

The two power unit characters unveiled today represent the power units in car 14 (normally driven by Fernando Alonso) and car 22 (driven by Jensen Button).