MediaMonks Launches Independent Content Studio MADE.FOR.DIGITAL
Today sees the launch of an independent content studio, a brainchild of creative digital production company, MediaMonks. MADE.FOR.DIGITAL is the answer to advertisers looking for quality marketing content seamlessly delivered from strategy, production and distribution to optimisation. Jelle Kolleman, founder of Red Urban (part of the DDB portfolio since 2007) and most recently CEO of Shoot2Share (user generated video platform), is heading up the studio.
MediaMonks, best known for producing quality digital content campaigns for advertising agencies worldwide, sees MADE.FOR.DIGITAL as a perfect way to fill the gap in the industry landscape.
“Lately we’ve noticed growing demand for social and mobile video content. While advertising agencies and brands still focus on big ad campaigns, their need for ‘always on’ content is starting to play a more significant role,” says Victor Knaap, CEO of MediaMonks.
“To answer this need, we are launching an independent company dedicated to cater brands and agencies with high quality creative video solutions. With Jelle at the helm of MADE.FOR.DIGITAL, and Shoot2Share’s expertise being integrated in the company’s offering, we are armed with experience and creative drive to shake up the industry.”
The new way of delivering content by merging creative, production and optimisation is what differentiates MADE.FOR.DIGITAL from other players in the market.
Jelle Kolleman, CEO of the company said: “So much has been written about content driven marketing to date, but not many companies are actually maximising the opportunity.
Our offering is not only about brilliant creative content, we are also focusing on different channels, devices, media, analytics and optimisation thereof. Our ambition is to become a one-stop-shop and an international go-to studio for video content.”
MADE.FOR.DIGITAL already works with creative partners in UAE and Singapore and develops video content campaigns for Nescafé, KPN, Microsoft and Philips.