MediaCom Sport Partners Job Site Indeed with International Champions Cup
MediaCom Sport is launching an innovative marketing campaign with its client Indeed, the world’s leading job site, to take place throughout the 2015 International Champions Cup North America and Australia. The deal – brokered by MediaCom Sport – marks the first ever global partnership for the tournament, with Indeed being named the Official Online Job Search Sponsor of the ICC.
MediaCom Sport, the sports advisory division of the leading global media agency, will also manage the activation of the partnership. One highlight of the campaign will center on the hiring of three passionate fans to work as assistant team liaisons at tournament contests throughout North America, the United Kingdom and Australia. Assistants will help escort and oversee the needs of the best clubs in the world and gain exclusive access to behind-the-scenes experiences at tournament matches.
MediaCom Sport will also work with Indeed and the International Champions Cup to manage on-site fan zone activations and hospitality at selected matches in each market, as well as overseeing the overall rights management for the deal globally. This activity is part of a significant expansion of Indeed’s wider international marketing, which will be managed by the MediaCom Beyond Borders unit and include paid TV, digital and other media support.
Misha Sher, head of the EMEA region for MediaCom Sport, commented: “We’re delighted to be working with Indeed as they continue to expand their global footprint and bring people closer to their dream jobs. By putting sport at the heart of their message and the overall communications strategy, as many of our clients are increasingly doing, Indeed will benefit from an opportunity to tell an exciting brand story through people’s biggest passion points. We look forward to working with the wider MediaCom team to build a robust and integrated activation strategy which guarantees maximum impact across all key markets for Indeed.”
Mary Ellen Dugan, Vice President of Marketing at Indeed, said, “This International Champions Cup is the perfect fit for Indeed as football is the world’s most popular sport and Indeed is the world’s number one job site. We are delighted to be extending our work with MediaCom through the MediaCom Sport team to ensure the activation of the partnership is a great success.
“The ICC tournament showcases the best club teams from the world’s greatest leagues and will available to more than 800 million households. Indeed will celebrate all the jobs that come together to make football and the ICC work and also provide the world’s most passionate fans with the opportunity to work with their favorite teams during what are sure to be the summer’s most thrilling match-ups.”