MediaCom APAC Enjoys Success at the Festival of Media Asia Pacific
The Festival of Media Asia Pacific finished last night with its famous awards ceremony at The Cappella Hotel, Singapore. Amongst those celebrating were MediaCom APAC who received a bronze, silver and gold.
Rewarding the best in media thinking, Festival of Media is the only awards show that is dedicated to the evolution of media and that celebrates the best in media thinking and communications across the APAC region. As such, it is with great pleasure that MediaCom received the following awards for the following regional campaigns:
Gold / Best Experiential Campaign / Queensland Health ‘Your Future Is Not Pretty’
Silver / Best Engagement Campaign / Downy ‘Scent Switcher’
Bronze / The Utility/Public Service Award / beyondblue ‘Man Therapy’
The MediaCom Brisbane Gold winner, Queensland Health’s ‘Your Future Is Not Pretty’ focused on making-under local residents to highlight the future effects of smoking on their physical appearance. In an age of selfies, this ambient stunt hit hard with PR reaching 14.1 million people and generating a media value of $325,000.
Mark Heap, CEO MediaCom APAC said, “Each and every year we see the quality of the work entered into Festival of Media rise. It was common knowledge that this was a tough year with fantastic work being submitted from across the region. I am over the moon that we have received recognition across three of our offices within some of the hardest fought categories and I am also very proud of the 12 other campaigns that were shortlisted by FOMA. Not only did we show real variation in our work and huge success in our results, but we had a display of campaigns from across APAC which only highlight how MediaCom is developing consistently across the region”
The awards were held in conjunction with the Festival of Media Asia Pacific conference, which took place from 22nd March to 24th March. Anita Mookerjee, MD MediaCom Indonesia took to the stage with Facebook Indonesia’s Anand Tilak to present ‘Understanding the Indonesian Landscape’. Delivering insights on how best to engage with Indonesia’s unique consumers in the world’s fourth biggest population, they discussed how to successfully deliver an impactful campaign in one of the youngest and fastest growing nations. MediaCom APAC also took part in the judging in both the shortlist and in the final rounds, with Gordon Domlija, CSO MediaCom China representing the agency.
“I am very proud of MediaCom APAC’s wins, recognitions and contributions to this year’s Festival of Media Asia Pacific awards – congratulations and thanks to all who have helped to make this another successful year” Mark Heap CEO MediaCom APAC