mcgarrybowen Takes a Hike Up a Mountain of Chutney for Branston
mcgarrybowen launches its latest ad for new Branston Chutney on 16th March, the latest execution in the ‘Make It Special’ campaign.
The ad which was shot by Sam Brown features a man who lovingly creates an enormously ornate tower of cheese crowned with a beautiful dollop of Branston Chutney.
The commercial will support the newest product launch from Branston: Chutney in three delicious flavour variants, Mediterranean Tomato, Caramelised Onion and Orchard Fruit.
The ‘Make It Special’ brand idea, first launched by mcgarrybowen in 2013 with ‘The Apologist’ TV commercial, champions ‘making’ and heroes people who appreciate the love and care that goes into making something to eat.
Paul Jordan, mcgarrybowen ECD said: “When you've lovingly carved a six foot high cheese & cracker sculpture on your kitchen table, one really must finish it off with a healthy dollop of Branston Chutney.”
Paul Shanahan, MD of Mizkan Europe, said: “This is our second foray into TV advertising as Mizkan Europe, and part of our plan to grow the Branston brand. This advert targets the current Branston fan who is looking for more opportunities to enjoy the quality products they expect from the brand and showcases how our chutney can make cheese special.”
Advertiser: Mizkan Europe
Brand Manager: Lorna Kimberley & Victoria Adams
Account Director: Susan Lawlor
Account Manager: Nicole Avery
Business Director : Robbie Black
Creative Agency: mcgarrybowen
Creative Team: Will Grave & Yury Vorobev
Executive Creative Director: Paul Jordan & Angus Macadam
Planners: Kevin Chesters, Nicole Kirkland & Rhonwen Lally
Producer: Abbi Tarrant & Charlotte Stirrup
Media Agency: UM London
Music and Sound
Audio Post Production: Grand Central
Post Production / VFX
Post Production House: The Mill
Director: Sam Brown
Producer: Kate Hitchings
Production Company: Rogue Films
Category: Food , Sauces and spreads