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Creative

mcgarrybowen Takes a Hike Up a Mountain of Chutney for Branston

Rogue Films, 2 years, 7 months ago

Forget Cheddar Gorge - check out director Sam Brown's delicious cheese-and-crackers landscape

mcgarrybowen Takes a Hike Up a Mountain of Chutney for Branston

mcgarrybowen launches its latest ad for new Branston Chutney on 16th March, the latest execution in the ‘Make It Special’ campaign. 

The ad which was shot by Sam Brown features a man who lovingly creates an enormously ornate tower of cheese crowned with a beautiful dollop of Branston Chutney. 

The commercial will support the newest product launch from Branston: Chutney in three delicious flavour variants, Mediterranean Tomato, Caramelised Onion and Orchard Fruit. 

The ‘Make It Special’ brand idea, first launched by mcgarrybowen in 2013 with ‘The Apologist’ TV commercial, champions ‘making’ and heroes people who appreciate the love and care that goes into making something to eat. 

Paul Jordan, mcgarrybowen ECD said: “When you've lovingly carved a six foot high cheese & cracker sculpture on your kitchen table, one really must finish it off with a healthy dollop of Branston Chutney.”

Paul Shanahan, MD of Mizkan Europe, said: “This is our second foray into TV advertising as Mizkan Europe, and part of our plan to grow the Branston brand. This advert targets the current Branston fan who is looking for more opportunities to enjoy the quality products they expect from the brand and showcases how our chutney can make cheese special.”

Advertiser

Advertiser: Mizkan Europe

Brand: Branston

Brand Manager: Lorna Kimberley & Victoria Adams

Creative Agency

Account Director: Susan Lawlor

Account Manager: Nicole Avery

Business Director : Robbie Black

Creative Agency: mcgarrybowen

Creative Team: Will Grave & Yury Vorobev

Executive Creative Director: Paul Jordan & Angus Macadam

Planners: Kevin Chesters, Nicole Kirkland & Rhonwen Lally

Producer: Abbi Tarrant & Charlotte Stirrup

Media Agency

Media Agency: UM London

Music and Sound

Audio Post Production: Grand Central

Post Production / VFX

Post Production House: The Mill

Production Company

Director: Sam Brown

Producer: Kate Hitchings

Production Company: Rogue Films

Category: Food , Sauces and spreads