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Creative

McGann/Zhang's Funny New PSAs Aim to Combat the Drought in Los Angeles

staging.lbbonline.com, 2 years, 1 month ago

Geoff McGann and Yichi Zhang launch Los Angeles Coalition for Water Conservation

McGann/Zhang's Funny New PSAs Aim to Combat the Drought in Los Angeles

McGann/Zhang has announced the launch of the Los Angeles Coalition for Water Conservation, a new organization whose mission is to raise awareness around the critical state of the drought situation in LA County and beyond. The LACWC will elevate the conversation, raise funds, involve communities, create tools and offer practical, creative solutions to affect direct change. 

The LACWC was conceived and founded by Geoff McGann and Yichi Zhang, Co-Founders of McGann/Zhang, an advertising agency based in both Los Angeles and Beijing. The organization’s initial partners also include McGann/Zhang client Heal The Bay. The first initiative, which breaks today, is a broadcast campaign consisting of two spots, “The Actress” and “The Rocker”, which is a humorous look at the serious subject of wasting water.

“The drought is the most critical environmental issue we are facing here in LA and it’s imperative that everyone who lives here work together to improve this situation,” said Geoff McGann. “Yichi and I want our agency and the work we do to be meaningful. By developing the voice of this situation and reaching people in ways that genuinely resonate with them, starting with this broadcast campaign, we believe we can move this issue forward and affect change.”



Creative Agency

Art Director: Chase Grammer

Copywriter: Geoff McGann / Ben Marsh

Creative Agency: McGann/Zhang

Creative Director: Geoff McGann

Executive Producer: Yichi Zhang

Production Company

Director: Geoff McGann

Producer: Stephen Lattanzi

Production Company: McGann/Zhang

Category: Corporate and social , Environmental

Genre: Comedy