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Creative

McDonald's Quirky New Film Helps Dispel Myths About Its Beef Burgers

Leo Burnett London, 2 years, 5 months ago

Leo Burnett London addresses Britain's food concerns with film from Sonny's Guy Manwaring

McDonald's Quirky New Film Helps Dispel Myths About Its Beef Burgers

McDonald’s UK launches a new integrated campaign to drive trust in the brand. Developed by Leo Burnett London, the ad aims to increase peoples’ trust by addressing their food concerns, showing them that McDonald’s uses only good cuts of beef with nothing added during the process of making, or cooking the patties.

The campaign launches in Emmerdale on Friday 15th May with a 60 second TV ad, all about myth-busting. It’s about showing customers the quality of beef that goes into a McDonald’s burger (100% beef from whole cuts of forequarter and flank) and demonstrating the inaccuracies of people's preconceptions. The mood of the film is upbeat; there is a serious message but it is packaged in a fun and charming way.

A national press campaign runs alongside the TVC, further bringing to life the ‘nothing added’ messaging, and sits under the brand endline: "Here's to what matters”.


Creative Agency

Copywriter: Adam Tucker

Creative Agency: Leo Burnett London

Creative Director: Richard Robinson and Graham Lakeland

Executive Creative Director: Justin Tindall

Planner: Sarah Sandford, Josh Bullmore

Media Agency

Media Agency: OMD

Planner: Kat Howcroft

Music and Sound

Audio Post Production: Sam Robson @ 750MPH

Offline

Editor: Mark Edinoff @ Work editorial

Post Production / VFX

Post Production House: MPC

Production Company

Director: Guy Manwaring

Production Company: Sonny London

Category: Fast food , Retail and restaurants

Genre: Animation , Comedy