McCann Worldgroup France Names Bruno Tallent CEO
McCann Wordgroup today announced the appointment of Bruno Tallent as CEO of McCann Worldgroup France. Tallent joins from TBWA\France, where he served as a VP and as the Founder/CEO of BEING, TBWA's global integrated agency offering. As part of the transition, Philippe Lentschener will be leaving the agency.
Tallent will be responsible for leading McCann Worldgroup’s 400+ employees in France to deliver integrated marketing solutions across McCann Worldgroup agencies serving both global and local clients.
“Bruno has the range of experience and successful track record that fits very well with the clients and capabilities at McCann Worldgroup France,” said Pablo Walker, President of McCann Worldgroup Europe. “He has led major global brands and viewed the business from the brand consulting as well as advertising side, but he’s also brought an entrepreneurial perspective and energy as an innovator in integrated marketing communications.”
Walker continued, “With this transition, we also thank Philippe for his contributions and we wish him well with his future plans.”
Bruno Tallent has more than 25 years of experience in advertising agency leadership, including startups and mergers, across the landscape of the French advertising industry. Since 2000, he has worked at TBWA\France, which he joined as Brand Director on the France Telecom/Orange business, coordinating 15 separate agencies. As he rose through the leadership ranks, he launched numerous new companies across a wide array of disciplines. In 2010 he led the merger of TBWA\Consulting with JUMP, MAP and Integer to become the CEO of BEING, TBWA’s new model for a global integrated agency.
Commenting on joining McCann, Tallent said, “I am delighted to be joining McCann, which has long been an important agency in France in addition to its prominence as a leading global network. It has also developed a first-rate set of multiplatform capabilities that are right for the needs that clients have today in building their brands.”
Tallent began his career at BDDP as an account services director on such leading brands as Danone and IBM. Subsequently, he led the global Air France account at Euro RSCG (which included its winning two Cannes Lions and introducing many innovations), and launched the Republic of Ideas Group brand consultancy at Leo Burnett.