McCann NY Brings Cinco de Mayo Stories to Life for Jose Cuervo Campaign
In anticipation of Cinco de Mayo, Jose Cuervo, one of the only existing tequilas around during the original Cinco, launched a social campaign to have fun with the fact that few people who celebrate it know the actual history behind this holiday.
The all-digital program, dubbed ‘Write Your Cinco’, created by McCann NY, debuted on April 14 an online video, featuring actor Luis Guzman delivering a straight-faced, clearly far-fetched account of what may have happened on that historic May 5th day. Consumers were encouraged to make up and submit their own version on twitter and Facebook, using the hashtag #WriteYourCinco or by visiting WriteYourCinco.com.
And submit they did.
Today, in celebration of Cinco de Mayo, the 23 winning Cinco stories are being revealed and displayed in east LA on a fancifully spirited mural painted by renowned Tijuana street artist, Charles Glaubitz.
The implied message - it’s okay not to know the history of Cinco de Mayo, as long as you celebrate Cinco the right way with Jose Cuervo®.
Account Director: Jon Armstrong
Account Manager: Chris Jeyes
Art Director: Zoe Kessler
Chief Creative Officer: Eric Silver, Tom Murphy, Sean Bryan
Copywriter: (Jr) Molly Wilkof , Alex Cherkasov
Creative Agency: McCann NY
Creative Director: Jason Ashlock, Sean LaBounty, Scott Cooney, Carlos Wigle
Executive Creative Director: Mat Bisher
Group Account Director: Lauren LaValle
Head of Production: (CPO) Nathy Aviram
Integrated Producer: (Exec) Catherine Patterson, (Sr) Jill Ann Toloza, Chandler Simms
Producer: (Associate) Kweku Taylor-Hayford, Myles Potters
Digital Production Company
App/Digital Production: Stink Digital
Art Director: Olivier Gillaizeau
Executive Producer: Alex Sturtevant
Producer: (Sr) Lauren Keller
Social Developer: Marco Rosella
Tech Director: PJ Ahlberg
UI Design: Stefan Dufgran
Production Company: Stink Digital
Category: Alcoholic drinks , Spirits