McCann Milan Creates A Solution to the Troubling Salami Issue for Fiorucci
Fiorucci’s The Board of Peace, is a smart cutting board designed to prevent the fight for the last slice of salami.
When family and friends enjoy a plate of salami everything is joy and fun. But when it comes down to the last slice, friends and family turn into enemies.
To help restore peace, Fiorucci created a board that randomly selects who is going to get that last slice. Just press a button, cross your fingers and wait to see if the LED light points at you. If it does, no-one can say it’s unfair, because it’s the board that made the decision.
The concept was developed by McCann Worldgroup Milano; The Board of Peace was produced by Unit9 and the video filmed by Movie Magic; it was distributed in Italian bars and restaurants and showcased in “Tutto Food” fair in early May 2015, the most prominent Italian food fair of the year.
Advertiser: Fiorucci /Campofrío
Art Director: Eoin Sherry
Chief Creative Officer: Alessandro Sabini
Copywriter: Curro Piqueras
Creative Agency: McCann Worldgroup
Creative Director: Gaetano Del Pizzo, Gastón Guetmonovitch & Alessandro Sciortino
Producer: Michele Virgilio
Editor: Paolo Forestale
Director: Gigi Casano
DOP: Marco Graziaplena
Executive Producer: Devora Magnavaca
Producer: Alessia Sala
Production Company: Movie Magic