Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

McCann Milan Creates A Solution to the Troubling Salami Issue for Fiorucci

McCann EMEA, 2 years, 4 months ago

In a wonderfully melodramatic two-minute online video, we are introduced to the Board of Peace

McCann Milan Creates A Solution to the Troubling Salami Issue for Fiorucci

Fiorucci’s The Board of Peace, is a smart cutting board designed to prevent the fight for the last slice of salami.

When family and friends enjoy a plate of salami everything is joy and fun. But when it comes down to the last slice, friends and family turn into enemies.

To help restore peace, Fiorucci created a board that randomly selects who is going to get that last slice. Just press a button, cross your fingers and wait to see if the LED light points at you. If it does, no-one can say it’s unfair, because it’s the board that made the decision.

The concept was developed by  McCann Worldgroup Milano; The Board of Peace was produced by Unit9 and the video filmed by Movie Magic; it was distributed in Italian bars and restaurants and showcased in “Tutto Food” fair in early May 2015, the most prominent Italian food fair of the year.

Advertiser

Advertiser: Fiorucci /Campofrío

Creative Agency

Art Director: Eoin Sherry

Chief Creative Officer: Alessandro Sabini

Copywriter: Curro Piqueras

Creative Agency: McCann Worldgroup

Creative Director: Gaetano Del Pizzo, Gastón Guetmonovitch & Alessandro Sciortino

Producer: Michele Virgilio

Offline

Editor: Paolo Forestale

Production Company

Director: Gigi Casano

DOP: Marco Graziaplena

Executive Producer: Devora Magnavaca

Producer: Alessia Sala

Production Company: Movie Magic

Genre: Comedy