McCann Lima's First-ever Online Braille Post Wins at Facebook Awards
McCann Lima created the first ever Facebook post in braille for The National Blind Unit (UNCP), that aims to make people understand how the blind read through a virtual experience.
The post image shows only the dots- braille writing -however, when one moves their mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention". This publication, aimed at non-blind people, was meant to create awareness for the work UNCP has been doing for over 80 years, regarding social inclusion of the otherwise visually impaired. Click here to see the original post.
The work, the first to win a Facebook Award in the Peruvian market, won a Bronze in the Social Technology category and a Bronze Award in the Facebook for Good category.
Head of Digital: Miguel Bulnes
Art Director: Christian Silva
Chief Creative Officer: Mauricio Fernández-Maldonado / Nicolás Romanó
Copywriter: Frank Martí
Creative Agency: McCann Lima
Social: Jhonatan de la Cruz / Mónica Campos
Music and Sound
Audio Post Production: Sonica
Production Company: 7 Samurai, Animal FX
Category: Charity , Corporate and social