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Creative

McCann Buenos Aires Wakes Up for New Nesquik Campaign

McCann LATAM, 2 years, 1 month ago

Visual artist and photographer Gaby Messina captures kids' real mornings for new ads

McCann Buenos Aires Wakes Up for New Nesquik Campaign

McCann Buenos Aires is responsible for the latest campaign signed by Nesquik, created under an artistic approach that reflects the awakening of kids in a poetic way.

This is a step in the direction of Nesquik establishing an emotional bond with mothers through the concept “You get them out of bed, Nesquik awakes them”.

To accomplish this, the agency engaged visual artist and photographer Gaby Messina, who managed to connect with the kids portrayed in the campaign in a very sensible manner, intervening in their real mornings so as to generate content focused reaching out to those kids.



Creative Agency

Account Director: Paula Montes

Account Executive: Eliana Gonzalez

Art Director: Sole Chavarria

CEO: Aníbal Perez Zarlenga

Creative Agency: McCann Buenos Aires

Creative Director: Diego Livachoff / Pablo Miñarro

Group Creative Director: Chavo D´Emilio

Head of TV / Production: Federico Salday

Music and Sound

Music Production: Indigo

Offline

Editor: Melisa Cambre

Post Production / VFX

Post Production House: Sin Sistema

Production Coordinator: Melisa Cambre

Production Company

Director: Gaby Messina

DOP: Guillermo Romero

Executive Producer: Mariano Scarpatti

Head of Production: Mara Paulon

Production Company: Awards Cine

Category: Milk , Soft drinks

Genre: Photography , Print