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Awards and Events

M&C Saatchi's 'Where's My Wallet' Wins FWA Double

M&C Saatchi Sydney, 2 years, 9 months ago

Takes home FWA 'Site of the Day' & 'Mobile of the Day' award

M&C Saatchi's 'Where's My Wallet' Wins FWA Double

‘Where’s my Wallet’, M&C Saatchi’s interactive treasure hunt for CommBank, was named both FWA Site of the Day and Mobile of the Day on 4 January.

The double recognition on the globally prestigious FWA – the Favourite Website Awards – is a rare feat.

The game hid wallets in a 125 gigapixel panorama of Sydney – the largest-ever photo taken in Australia to launch CommBank’s Cardless Cash facility.

The image, shot by Pixelcase, involved three rotating cameras taking 20,000 incremental shots of Sydney from atop the Sky Tower.

The frames took weeks to piece together for one stunning image of the Harbour City.

Cardless Cash means that losing their wallet isn’t the end of the world for CommBank customers because they can still access cash sans card.

The dual FWA recognition continues a hot streak for ‘Where’s My Wallet’ that includes winning October’s IAB Interactive Creative Showcase (9.2), Best Ads Interactive Ad of the Week commencing 10 December and a major case study in Contagious’ I/O.

Category: Banking , Finance/insurance