M&C Saatchi Sydney's Car Insurance Ad Has a Rather Unexpected Ending
M&C Saatchi has shown how car insurance can be NRMADE BETTER in the third instalment of its repositioning campaign for the nation’s largest insurer.
The campaign, that has rolled out on TV, Radio, Digital and Social, takes a light-hearted approach to the fact that with NRMA Insurance you are covered for anyone who drives your car.
The TV spot features a man struggling to start his car on a suburban street when he is then offered help from a passerby.
The owner steps out of his car to give it a push while the helper drives.
This leads to a moment of panic, as the helper appears to help himself and drive away with the car before a happy resolution.
M&C Saatchi Executive Creative Director Ben Welsh said: “Things always seem better when you’re smiling, especially car insurance when you have the level of cover NRMA Insurance offers. So our aim was to deliver the new NRMA Insurance attitude of ‘Better’ with a smile.”
Art Director: David Jackson
Associate Creative Directors: Josh Bryer
Copywriter: Geoff Reid
Creative Agency: M&C Saatchi
Creative Director: Gary Dawson and Michael Andrews
Digital Producer: Kate Best, Tara Goh
Executive Creative Director: Ben Welsh
Group Creative Director: (Regional) Tom McFarlane
Head of TV / Production: Rod James
Senior Account Director: Tara Goh
Senior Account Manager: Kristina Georgiadis, Arianne Flintoff
Director: Rey Carson
Production Company: Playbig Films
Category: Finance/insurance , Insurance