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Creative

M&C Saatchi Sydney's Car Insurance Ad Has a Rather Unexpected Ending

M&C Saatchi Sydney, 2 years, 8 months ago

Playbig's Rey Carson shoots spot for NRMA Insurance with a pleasant twist

M&C Saatchi Sydney's Car Insurance Ad Has a Rather Unexpected Ending

M&C Saatchi has shown how car insurance can be NRMADE BETTER in the third instalment of its repositioning campaign for the nation’s largest insurer.

The campaign, that has rolled out on TV, Radio, Digital and Social, takes a light-hearted approach to the fact that with NRMA Insurance you are covered for anyone who drives your car.

The TV spot features a man struggling to start his car on a suburban street when he is then offered help from a passerby.

The owner steps out of his car to give it a push while the helper drives.

This leads to a moment of panic, as the helper appears to help himself and drive away with the car before a happy resolution.

M&C Saatchi Executive Creative Director Ben Welsh said: “Things always seem better when you’re smiling, especially car insurance when you have the level of cover NRMA Insurance offers. So our aim was to deliver the new NRMA Insurance attitude of ‘Better’ with a smile.”


Creative Agency

Art Director: David Jackson

Associate Creative Directors: Josh Bryer

Copywriter: Geoff Reid

Creative Agency: M&C Saatchi

Creative Director: Gary Dawson and Michael Andrews

Digital Producer: Kate Best, Tara Goh

Executive Creative Director: Ben Welsh

Group Creative Director: (Regional) Tom McFarlane

Head of TV / Production: Rod James

Senior Account Director: Tara Goh

Senior Account Manager: Kristina Georgiadis, Arianne Flintoff

Production Company

Director: Rey Carson

Production Company: Playbig Films

Category: Finance/insurance , Insurance

Genre: Comedy