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M&C Saatchi Stockholm Transports Norwegians to New York for Virtual Tour, 2 years, 10 months ago

360° live stream camera on roof of cab allows Oslo passers-by to experience NYC

M&C Saatchi Stockholm Transports Norwegians to New York for Virtual Tour

Norwegian is constantly expanding, adding more and more flights to their offerings. Their direct long haul routes from Oslo, amongst them New York City, was communicated in a rather unique and playful way. Together with advertising agency M&C Saatchi Stockholm, they decided to give visitors in one of Oslo’s biggest shopping malls a chance to connect directly with the city.

An interactive digital screen enabled visitors in a shopping mall to connect live with a custom designed Norwegian taxi that took them on a tour – of their choice – through the streets of New York. People could control a special 360° live stream camera on the roof of the car and discover more about the city that never sleeps. All while our dedicated driver gave them interesting stories, information and funny anecdotes to make sure they enjoyed the ride. Real-time.


Advertiser: Norwegian Airlines

Creative Agency

Creative Agency: M&C Saatchi Stockholm

Media Agency

Media Agency: Vizeum

Production Company

Production Company: Stopp

Category: Airlines , Travel

Genre: Experiential