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Creative

Martini Returns to Formula One with Stylish New Print Campaign

staging.lbbonline.com, 2 years, 5 months ago

&Rosàs revives the mythical red and blue lines of Martini Racing

Martini Returns to Formula One with Stylish New Print Campaign

Last year, Martini returned to Formula One creating the Williams Martini Racing Team. Once the global brand campaign 'Begin Desire' was launched, Martini chose to use Formula One to express its unique point of view about competition and life. To do this, the brand revived the mythical red and blue lines of Martini Racing in print and digital executions to show the most passionate and sensual side of the elite competition.

This work for the Barcelona Grand Prix is the local activation of a global campaign that will also be launched in other race cities around the globe.


Advertiser

Advertiser: Martini

Creative Agency

Account Management: Thibaud Vincent-Genod / Edu Rojo

Art Director: Nacho Ginestra / Oriol Gil / Xavi Mauri / Mark Brooks

Copywriter: Isahac Oliver / Ramón Caba

Creative Agency: &ROSÀS

Executive Creative Director: Isahac Oliver

Production Company

Photographer : Biel Capllonch

Production Company: Dora Joker

Category: Alcoholic drinks , Spirits

Genre: Print