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Cannes 2016

Mark Tutssel on #LikeAGirl and the Value of Awards

staging.lbbonline.com, 2 years, 3 months ago

Leo Burnett’s Global Chief Creative Officer chats to LBB

Mark Tutssel on #LikeAGirl and the Value of Awards

Always’ ground breaking #LikeAGirl campaign has been one of the most talked about pieces of work of the past year, steamrolling award shows and showing brands and advertisers that speaking to women and girls in a smart, incisive way is more than just a fluffy, P.C. nice-to-have… it’s downright effective. Leo Burnett’s CCO Mark Tutssel is rightly proud of the PR Grand Prix, the Glass Lion and the clutch of Gold, Silver and Bronzes the campaign picked up last week. LBB’s Laura Swinton caught up with Mark to find out why #LikeAGirl and other Leo’s projects are changing the way we think about advertising – and to learn why award shows like Cannes are such an education.

Many thanks to Stitch Editing and Editor Richard Woolway for their help with our Cannes video interviews!