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Creative

Lowe/Open Philippines & Surf Partner to Make Grey Water Clean Again

Mullen Lowe Asia Pacific, 2 years, 5 months ago

Surf Labahan filtration system uses debris left behind by typhoon Haiyan

Lowe/Open Philippines & Surf Partner to Make Grey Water Clean Again

Unilever recently constructed Surf Labahan, a filtration system that recycles grey water using debris left behind by typhoon Haiyan. Typhoon Haiyan destroyed entire communities in the central Philippine provinces of Samar and Leyte, and water supply in all affected areas was limited and sporadic.

Surf Labahan generates approximately 153 liters of recycled water per day for laundry use, so the limited supply of fresh water could be used for drinking and cooking instead. With simple technology, Surf was able to make every drop of water count, making laundry sustainable, one wash at a time.​


Creative Agency

Account Manager: Irish Viado

Art Director: Martin Flordeliza

Chief Creative Officer: Leigh Reyes

Copywriter: Owel Alvero and Roman Carlo Olivarez

Creative Agency: LOWE/OPEN Philippines

Creative Director: Roman Carlo Olivarez

Executive Creative Director: Abi Aquino

Managing Director: Alan Fontanilla

Planning Director: Viboy Palillo

Print Producer: Jake Fernandez

Planning Director: Viboy Palillo

Category: Home , Laundry

Genre: Stunts