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Hires, Wins & Business

Lowe Open Philippines Wins Social Media Business for Wendy’s Guam

Mullen Lowe Asia Pacific, 2 years, 4 months ago

Awarded the account without a pitch on the strength of previous work for Wendy’s Philippines

Lowe Open Philippines Wins Social Media Business for Wendy’s Guam

Quick Service Food, Inc, the Guam franchise of fast food chain Wendy’s, has appointed Lowe Open Philippines as its social media agency. 

In a pioneering move, Lowe Open will be tasked with building a social media presence for the fast food outlet, which will establish Wendy’s Guam as a country leader in the social media sphere, and support its business growth.

In 2013 the agency successfully re-launched the Wendy’s brand with its #WeDeserveThis campaign. Harnessing the power of both traditional and digital channels, the campaign not only brought in the results, but garnered a Boomerang and a Diamond Award at the 2014 Wendy’s International Conference.

It was this work and its results that caught the eye of Ernesto Espaldon, president and master franchise owner of Wendy’s Guam. “Our vision is for Wendy’s Guam to become a social media maverick, and with Open’s work, strategic thinking and in-depth digital marketing knowledge, we're well on our way to achieving this. We’re very excited for this partnership,” Espaldon said.

Alan Fontanilla, managing director for Lowe Open Philippines adds: “We’ve always said that our work is world-class, and here is the proof. We’re honoured and thrilled with this opportunity and can’t wait to replicate our success.”