Lowe Lintas India Named Top Creative Agency in The Warc 100
WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has announced Lowe Lintas India as the number one Creative Agency in the World, and ranked Lowe and Partners 4th in the Top Agency Networks in the World. The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.
In addition to the top spot for Lowe Lintas India, their ‘Kan Khajura’ campaign for Unilever was named the number one Campaign in the World in the WARC rankings. This is the first time an agency from India has landed the number 1 ranking, and builds on the recent success of Lowe Lintas on the global stage, including wins at the Jay Chiat Awards, Asia Pacific Tambuli Awards and Asian Marketing Effectiveness & Strategy Awards, plus being named runner up for Ad Age International Agency of the Year in 2015.
"As the top creative agency in the WARC 100, Lowe has shown it can produce consistently great thinking that delivers for clients. It has also shown that, today, marketers should be looking globally to find breakthrough ideas from which they can learn," said David Tiltman, Head of Content, WARC
Lowe and Partners saw significant representation in the WARC 100 listing. In addition to the top spot from Lowe Lintas India, two other agencies from the network, Lowe SSP3 Colombia and Lowe Roche Canada featured in the top 25 creative agencies list. Furthermore, 5 of the campaigns created by Lowe and Partners featured in the WARC 100 Best Marketing Campaigns.
1st: Lowe Lintas for Hindustan Unilever ‘Kan Kahjura’
4th: Lowe Lintas for Lifebuoy ‘Help a Child Reach 5’
22nd: Lowe Lintas for Kissan ‘Little Farmers of Kissanpur’
39th: Lowe Roche for the Heart and Stroke Foundation of Canada ‘Make Health Last’
53rd: Lowe SSP3 for the Colombian Ministry of Defence ‘At Christmas Everything is Possible’
“At Lowe and Partners we focus on creating powerful ideas to drive value for our clients’ businesses. It’s especially rewarding that our creative effectiveness recognition is for work where we have used the power of our creativity to effect positive change and solve real problems for real people,” said Michael Wall, Global CEO, Lowe and Partners.