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Lowe Campell Ewald NY Ups the Cuteness with New Snuggle Spot

Mullen Lowe North America, 2 years, 6 months ago

Rebolucion's Baby brings the Snuggle Bear out of the laundry room and into the world again

Lowe Campell Ewald NY Ups the Cuteness with New Snuggle Spot

Lowe Campell Ewald NY up the cuteness with its newest campaign for Snuggle, part of Sun Products Corporation.

The campaign, titled “Crescendo,” reveals Snuggle’s new scent – Fresh Spring Flowers. The campaign also brings Snuggle Bear outside the laundry room and into the world again – to support his mission of “Let’s make the world a softer place.”

Reclaiming the brand’s softening credentials by stating “It’s not just soft, its snuggly soft. Stays fresh for 30 days with the value you love,” the campaign targets moms, skewing to smaller families with growing children. Using fabric conditioner is an expression of these moms’ care – it’s the extra touch of love she adds to her family’s laundry, Sun Products has found. 

Creative Agency

Account Management: Jonathan Lange, Joseph Witmer

Art Director: Kelley Samanka

Chief Creative Officer: Mark Simon

Copywriter: Erin McHugh

Creative Agency: Lowe Campbell Ewald

Executive Creative Director: Chip Rich

Producer: Matt Joyner

Music and Sound

Audio Post Production: Cutting Room

Composer: Vanessa James

Music Production: MAS – Music and Strategy

Producer: Jenn Johnson

Sound Mix: Walter Bianco


Edit Company: Cutting Room

Editor: Merritt Duff

Producer: Tara Holmes

Production Company

Director: Baby

DOP: Critian Cottet

Executive Producer: Ezequiel Ortiz

Line Producer: Marcelo Dovidio

Production Company: Rebolucion

Category: Home , Laundry

Genre: Dialogue