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Creative

Lotto's Millionaire Making Humorously Takes its Toll on the High Life

Riff Raff Films' Vedran Rupic captures the problems of having too many millionaires

Lotto's Millionaire Making Humorously Takes its Toll on the High Life

Vedran Rupic is many things, a millionaire is not one – yet. But if he continues to direct commercials like this winner for Lotto, then it might be on the cards. 

Represented in the UK by Riff Raff Films, Vedran is a director whose out of the box thinking has been gaining increased recognition of late. His music videos ‘The Horse’ and ‘Boycycle’ for Salvatore Ganacci both won Best Dance Video (International) at the UKMVAs in 2019 and 2020 respectively. And it seems his box of – at times very absurd – ideas is in no danger of emptying.

Produced by Business Club Royale through King, both Sweden based, this spot delivers cleverly crafted advertising humour at its finest, on a silver platter too.


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Creative

DIRECTOR: Vedran Rupic

PRODUCED BY: Business Club Royale

PRODUCER: Christian Kuosmanen

PRODUCER: Siamand Masoodian

CREATIVE: Gustav Sundström

DOP: Mårten Tedin

Production

LINE PRODUCER: Vicente Jensen

PRODUCTION DESIGNER: Natalia Nieto

STYLIST: Ann-Charlotte Fennhagen

PROD. COORDINATOR: Jasmin Yigit

LOCATION MANAGER: Toni Pizarro

LOCATION ASSISTANT: Juanjo Seda

1st AD: Guillermo Martinez

2nd AD: Martino Frera

FOCUS PULLER: Stefano Pedrett

CAMERA ASSISTANT: Angel Goday

VIDEO OPERATOR: Gonzalo Hevia

DIT: Frederik Raun

DRONE: David Lougedo, Raul Aguilera

KEY GRIP: Isi Amador

GRIP: Niels Melling

GAFFER: Victor Santos

BEST BOY: Keko Cabello

SPARKS: Javi Pueyo, Carlos Perona

BOOGIE SPECIALIST: Flemming Olson

FEATURING: Jakob Tamm, Gilda Stillbäck

Edit

VFX: Ulf Lunden & Linus Lindbalk

COLOURIST: Juan Melara

EDITOR: Michael Rendell

ONLINE: Nicklas Amin

SOUND DESIGN: Anton Ahlberg & Erik Olsson @ Redpipe

Agency

AGENCY: King

AGENCY PRODUCER: Markus Ahlm

ART DIRECTOR: Pontus Ekström

COPYWRITER: Jonas Yrlid

ACCOUNT MANAGER: Isabelle Brynholt

Category: Gambling , Sports and Leisure

Genre: Dialogue , People