Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Lonely Hearts Find Love In Leo Burnett London's New McDonald's Spot

Leo Burnett London, 2 years, 3 months ago

Awkward date ends rather well in charming ad directed by Bold's Sean Meehan

Lonely Hearts Find Love In Leo Burnett London's New McDonald's Spot

Leo Burnett London has unveiled the launch of the new McDonald’s Favourites brand campaign – ‘Good Times’. 

The campaign celebrates the role the brand plays in customer’s lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good Times’ is about the little things that make your day easier. It’s about the reassuring feeling of familiarity a visit to McDonald’s gives its customers.

‘Lonely Hearts' tells the story of a first date between a young man and woman who gradually realise that, despite their best intentions, they're just not very compatible. From an awkward moment in an art gallery to an even more awkward moment in a bowling alley, John and Emma never seem to click, so at the end of the night they politely say their goodbyes and go their separate ways. When John comes across the welcome sight of McDonald's on his way home though, it seems that there might be one last twist in the tale.

'Lonely Hearts' is airing in both 60 and 40 second formats. The TV ad was written and art directed by Rob Tenconi and Mark Franklin, and directed by Sean Meehan at Bold. The Creative Directors were Matt Lee and Pete Heyes and Executive Creative Director was Justin Tindall.


Creative Agency

Creative: Mark Franklin & Rob Tenconi

Creative Agency: Leo Burnett

Creative Director: Matt Lee & Pete Heyes

Executive Creative Director: Justin Tindall

Producer: Lou Pegg

Media Agency

Media Agency: OMD

Planner: Chloe Grainger

Music and Sound

Audio Post Production: Wave

Music Production:  MPM London

Sound Engineer: Tony Rapaccoili

Offline

Editor: Sam Gunn @ Whitehouse Post

Post Production / VFX

Post Production House: MPC

Producer: Daffyd Upsdell

Telecine: Jean Clement Soret

Production Company

Director: Sean Meehan

Producer: Dave Knox and Sam McGarry

Production Company: Bold

Category: Fast food , Retail and restaurants

Genre: Storytelling