LOLA Hires Caio Del Manto as New Chief Strategy Officer
LOLA, the strategic and creative hub of the Mullen Lowe Group in Spain, has announced the appointment of Caio Del Manto as Chief Strategy Officer. Del Manto will be based in Madrid, leading the strategy teams at LOLA Madrid, Barcelona and Lisbon, and will be part of the LOLA Management Team.
Del Manto has extensive experience in Brand Strategy which he has sharpened over the past 15 years at renowned agencies including Fallon London, JWT and McCann, as well as client side at Mondelez International. His expertise includes Integrated Marketing, Digital Media, Brand Strategy and Creative Excellence. LOLA is the global lead agency for Unilever’s Magnum and Cornetto brands, SEAT Automobiles International and Mattel Europe brands including Scrabble, Barbie and Hot Wheels, and Del Manto will be leading the international planning teams on these accounts.
Previously, Del Manto was Head of International Strategy at Fallon London where he was responsible for Nokia, ADCB, Cadbury and international new business. He joins LOLA from his most recent role at Mondelez International where he was Global Director of Brand Strategy for the drinks category and Director of Brand Strategy for Latin America.
“Caio has the international credentials and expertise in integrated marketing that are pivotal to a role like this. He understands brand strategy on a global level which has always been key to our success in growing the business for our clients”, says LOLA CEO Miguel Simoes.
Del Manto started in the industry as an Account Planner at Leo Burnett, and was promoted to Regional Planner for Unilever Latin America at Ogilvy & Mather, then Senior Regional Planner for McCann Erickson, and on to Head of Planning at JWT Brazil for brands including Nokia, Microsoft, J&J Latam, HSBC and Kraft.
“LOLA is an agency that leads the consolidation of international brands from Spain and Portugal and generates a global reputation that is difficult to find in Europe. I am positive that the extraordinary existing talent, together with my experience in international agencies and more recently on the client side, will elevate LOLA to be even more competitive on a global scale,” says Del Manto.