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Creative

Lobo Takes Us Behind the Scenes of D&AD's Animated Epic

D&AD, 2 years, 10 months ago

Studio creates comparative version of the film picking out all of the different advertising references

Lobo Takes Us Behind the Scenes of D&AD's Animated Epic

In 2012, D&AD commemorated the fiftieth anniversary of its annual design and advertising awards. It was a celebratory year for Lobo as well, for it marked the beginning of a creative partnership with the venerable organization – a feat that, as big fans of D&AD since their student days, Lobo could only dream of achieving when they started out.

With next year fast approaching, and the D&ADs with it, Lobo put together an awesome tribute to the last few decades of advertising. Now, the animation studio & D&AD have launched a behind-the-scenes look of the animated epic.



Advertiser

Advertiser: D&AD

Production Company

Director: Lobo

Production Company: Lobo

Category: Events , Sports and leisure

Genre: Documentary